How We Got Started
As With All Things Waterfowl, Our Story Starts With Migration. The Best Stories Always Do.
In 2017, in Cash, Arkansas. On the heels of a dry-ground, snow goose crushfest, Michigan basement-ballistics prodigy Brandon Cerecke leaves a grip of 2 ¾” #5 handloads with the guides of Mat Schauer’s Northern Skies Outfitters. As the story goes, the shells were tossed into a blind bag and largely forgotten about. One year later, Brandon returns again and hands out yet another handful of hulls. Weeks later, Schauer’s guys eventually chamber a few of these loads and the performance they saw blew both of their minds. This stuff ain’t steel — it's way better. Just like the bygone days of lead, they're stoning birds at 50 and 60 yards. No cripples — and eventually, no more shells left.
When Brandon returned the following year, the boys at Northern Skies were salivating in the hopes he bring more with him— it was all anyone talked about during the entire off-season. Soon after on tailgates, in blinds and on barstools, the hushed word spreads like a brushfire among the nation's notoriously secretive waterfowlers. Rumor had it, there was a devastating new non-toxic load and it was actually affordable — and yeah, you could actually get them … but you had to know somebody who knew somebody who knew Brandon. To say that the legend of the 2 ¾” Shorty #5’s copper-plated destruction happened organically would be a massive understatement. Flash forward to the spring of 2018, Brandon calls Schauer, asking if he knew someone that could help bring his shells to the mass-market. Enter goose wizard Cory Loeffler, who runs it by Zach Meyer and he drops a name of a Minnesota-based photographer and brand master, Lee Kjos. Lee meets Brandon in May at the Kjos farm for a jam session and BOSS was officially off and running.
The phenomenon that became copper-plated BOSS can be traced back to partnership born of mutual respect and decades of waterfowling passion and experience. Over a bourbon-soaked 1 a.m.conversation, Kjos and Brandon find themselves aligning on everything from their love of lead’s performance to a disgust over what lead does to the environment. They both recognized the necessity of steel’s non-toxic properties, but hated the crippling that is so prevalent from their ineffectiveness. Above all, they both lived old-schooler values: Conservation. Real woodsmanship. Patterning shotguns. American manufacturing. Customer service. In this, the #unmuzzled brand and our direct-to-consumer business model was born. We fully credit the stoke coming from the #BOSSmen community for the continued groundswell. Your support, comments and suggestions helped build this movement as much as anyone — rest of the BOSS story is a narrative we’re writing together.