ALL COPPER, NON-TOXIC MADE WITH CUPROX MATERIAL SOURCED AND MANUFACTURED IN SOUTWEST MICHIGAN.
We set out to build a better shotshell the only way we know how: by questioning everything. Tighter tolerances. Smoother pellets. Cleaner geometry. On paper, perfection looked obvious. But innovation isn’t about stopping where things look right-it’s about pushing until the data tells you otherwise.
As testing went on, the science became clear. Perfectly smooth wasn’t perfectly efficient. Airflow, drag, and energy loss mattered more than appearances. The real breakthrough came when we stopped chasing flawlessness and started engineering for flight - using controlled imperfection to manage airflow, reduce drag, and retain energy farther downrange. That shift changed everything.
Performance isn’t defined by tradition. It’s redefined by results, and the work isn’t finished.
When bismuth prices skyrocketed, we had a choice: accept higher costs and tighter constraints, or rethink the material altogether. We chose to rethink everything. Pivoting to copper allowed us to take greater control of the shotshell - from raw material to finished round - and bring more of the manufacturing process back to America. But this wasn’t a workaround. It was an opportunity. Copper opened the door to deeper engineering, tighter process control, and a new approach to non-toxic performance.
What started as a response to rising material costs became a catalyst for innovation. By engineering copper specifically for energy retention, flight stability, and consistency, we didn’t just replace bismuth - we built a more advanced non-toxic shotshell in the process.
This wasn’t about compromise. It was about turning a constraint into an advantage - and raising the bar for what non-toxic shotshells can be.
- Air hits the front of the pellet and has to move around it.
- On a smooth pellet, the airflow separates early from the surface.
This creates a large, low-pressure wake behind the pellet. - That low-pressure wake pulls backward on the pellet, creating pressure drag.
Because of this large turbulent wake, a perfectly smooth sphere actually slows down very quickly in flight.
What the Quick Flow Shape Does Differently
- The Quick Flow shape is designed to control airflow, not fight it.
It creates controlled turbulence in the thin layer of air next to the pellet’s surface (the boundary layer.) - This energized boundary layer sticks to the pellet longer before separating.
- Air fills in behind the pellet sooner, shrinking the low-pressure wake.
- A smaller wake means less pressure drag and better pressure recovery
The result is a pellet that retains velocity longer and carries more energy downrange.
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